Mascara is one of the most essential beauty products for every woman. It is the one product that can instantly give you fluttery lashes, making your eyes look bigger, brighter, and more awake. With so many mascara brands on the market, it can be overwhelming to choose the right one for you. In this article, we will take a closer look at the best mascara brands and their features to help you find the perfect one for your lashes.
The Importance of Mascara
Mascara has been a staple in women's makeup routines for decades. It is a quick and easy way to enhance your eyes and make them stand out. Mascara also helps to define your lashes, making them look fuller and longer. With so many different formulas and brushes available, you can choose the right mascara to achieve the look you want. Whether you want natural-looking lashes or dramatic, voluminous lashes, there is a mascara out there for you.
Different Types of Mascara Formulas
When choosing the best mascara for you, it's important to consider the formula. There are three main types of mascara formulas: waterproof, washable, and volume-building.
Waterproof Mascara
Waterproof mascara is perfect for those who have trouble with smudging and flaking. It is also ideal for those who have an active lifestyle or live in humid climates. This type of mascara is long-wearing and resistant to tears, sweat, and water. It can be a bit more difficult to remove, but it will stay put all day.
Washable Mascara
Washable mascara is perfect for those who have sensitive eyes or prefer a more natural look. It is easy to apply and remove, making it great for everyday use. This type of mascara is also ideal for those who have short lashes as it will not weigh them down.
Volume-Building Mascara
Volume-building mascara is perfect for those who want to create a bold, dramatic look. This type of mascara is designed to give you thicker, fuller lashes. It is perfect for special occasions or for those who want to make a statement with their lashes.
The Best Mascara Brands
There are so many mascara brands on the market, but not all of them are created equal. Here are some of the best mascara brands that you can trust to give you the lashes you want.
Maybelline New York
Maybelline New York is a popular brand that offers a wide range of mascaras to choose from. Their mascaras are affordable and offer excellent value for money. Their best-selling mascaras include the Falsies and the Great Lash. Maybelline New York mascaras are available in both waterproof and washable formulas.
L'Oreal Paris
L'Oreal Paris is a well-known brand that offers high-quality mascaras at an affordable price. Their best-selling mascaras include Million Lashes and Volume Million Lashes. L'Oreal Paris mascaras are available in both waterproof and washable formulas.
Benefit Cosmetics
Benefit Cosmetics is a luxury brand that offers high-quality mascaras at a premium price. Their mascaras are known for their unique formulas and brushes that create dramatic, voluminous lashes. Their best-selling mascaras include the They're Real and the BADgal BANG. Benefit Cosmetics mascaras are available in both waterproof and washable formulas.
Mascara Buying Guide: Factors to Consider
When looking for the best mascara, there are a few key factors to consider to ensure you make the right choice for your lashes.
Formula
The formula of the mascara is important to consider because different formulas will provide different results. Some popular mascara formulas include waterproof, volumizing, and lengthening. If you have sensitive eyes, look for a formula that is hypoallergenic and free of harsh chemicals.
Brush
The brush of the mascara is another important factor to consider. Different brush shapes and sizes can provide different results, such as adding volume, length, or definition to your lashes. A larger brush is typically better for adding volume, while a smaller brush is better for defining and separating lashes.
Shade
Mascara comes in a variety of shades, including black, brown, and even colored mascaras. Consider what shade will best suit your eye color and desired look. Black is a classic and versatile choice, but brown may be a better option for a more natural look.
Price
Finally, price is also a factor to consider when choosing the best mascara. There are high-end options that can cost upwards of $30, while drugstore mascaras can be found for under $10. Consider your budget and the type of results you are looking for when choosing mascara.
5 FAQs About Mascara
How often should I replace my mascara?
It is recommended to replace your mascara every 3 to 6 months, as the formula can become dried out and potentially harbor bacteria over time.
Can I use waterproof mascara every day?
Waterproof mascara can be used every day, but it can also be more difficult to remove and can potentially cause irritation to the eyes. Consider using waterproof mascara for special occasions, and switching to a non-waterproof formula for everyday use.
Can I use mascara on my lower lashes?
Yes, mascara can be used on both the upper and lower lashes. However, it is important to use a light hand and a smaller brush when applying mascara to the lower lashes to avoid smudging.
How do I remove mascara?
Mascara can be removed with a makeup remover or cleansing oil. Gently rub the product onto your lashes until the mascara dissolves, and then wash your face as usual.
Can I use old mascara?
It is not recommended to use old mascara, as the formula can dry out and potentially harbor bacteria over time. It is best to replace your mascara every 3 to 6 months.
In conclusion, there are a variety of mascaras available on the market, and it is important to consider factors such as formula, brush, shade, and price when choosing the best mascara for your lashes. Remember to replace your mascara every 3 to 6 months, and use a light hand and smaller brush when applying mascara to the lower lashes. With these tips and the right mascara, you can achieve fluttery, gorgeous lashes.